Marketing concept based on the active promotion and direct sale of products from the range, and by professional and commercial associates
- Active promotion – presentation of product information from a range of selective sales
- Direct sales – presentation of commercial offers and collection of orders
By collecting orders from the pharmacies on the field, a professional and commercial associate creates an order in the Farmalogist’s ERP system via the Internet.
Placing your product in the selective sale’s range means its constant presence on the field – through visits of professional and commercial associates to pharmacies.
11 professional and commercial associates are placed in the regions in the following manner:
- Belgrade – 4 associates
- Kraljevo – 3 associates
- Niš – 2 associates
- Novi Sad – 2 associates
Every associate is required to visit 12 pharmacies daily and 60 pharmacies weekly.
Pharmacies of A category are visited 2-4 times a month, pharmacies of B category 2 times a month, while pharmacies of C category are visited 1-3 times in 45 days.
